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Special conference by Cenicafe's Director at the 5th edition of the World Coffee Conference in Bengaluru - India. The speaker discusses the importance of quality in coffee production and highlights Colombia's role as a major provider of top-quality coffee. They explain the different varieties of coffee plants grown in Colombia and the evolution of coffee varieties through natural crosses and mutations. The speaker also discusses the weather conditions in Colombia and how they affect coffee production, as well as the integration of other plants in coffee plantations to protect the soil and create a resilient ecosystem. They emphasize the importance of research, innovation, and farmer organization for sustainable coffee production. Additionally, the speaker explains the research services provided by Cenicafé to small coffee farmers, which focus on developing high-quality and resistant coffee varieties. They also discuss the standard procedures for ensuring top quality coffee, including analyzing the chemical composition of coffee beans to ensure consistent sensory characteristics. The speaker concludes by discussing different processing methods for coffee, including the wash method, and introducing the "seven practices" for quality management on small farms.